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Job Title: Contract Brand Strategist (B2B/Corporate Brand Experience) Location: Remote (we are open to global candidates)Job Description: We are looking for a creative, data-and-performance driven Brand Strategist to tackle a twofold project for a client. The client owns a portfolio of private companies across the Caribbean and Florida, spanning industries including private aviation, construction, manufacturing, real estate development (commercial and residential), luxury hospitality, and sports hospitality. Firstly, to conceptualize and implement a corporate parent brand that encompasses the entire portfolio – from scratch.Secondly, to conceptualize and implement a new luxury real estate brand – also from scratch.This is an incredibly exciting and rewarding opportunity to build two brands from the ground up. This is a remote, contract position (approximately 3-6 months) with the potential to travel to the Caribbean as needed. It also includes the potential for a longer-term relationship through future brand projects. We are looking to work with individuals or a small team.The ideal candidate/team will have: A proven track record in B2B or corporate brand development. A proven track record in creating and implementing brand strategies for parent companies, especially those with a diverse portfolio of businesses.A proven track record in improving company performance and growth through implemented brand strategies.Familiarity with the Caribbean/Latin American market (preferred, but not required.) A willingness to work in a startup/entrepreneurial environment. Key Responsibilities: Conduct market research and competitive analysis to identify brand positioning opportunities. Collaborate with key stakeholders to define the brand architecture and develop a unified brand identity that encompasses the various client industries. Create brand guidelines and standards to ensure consistency across all business units and marketing channels. Develop messaging frameworks and key brand narratives for various target audiences. Additional Responsibilities: Ideally, oversee the next phase: implementation of the brand strategy across all touch points, including digital and print media, internal communications, and customer-facing materials. Ideally, provide strategic guidance and support for ongoing brand management and evolution. Qualifications: Proven experience as a Brand Strategist, Brand Consultant, or similar role, with a strong portfolio showcasing B2B or corporate brand development projects. Experience in developing brand strategies for companies with diverse business portfolios. Deep understanding of brand positioning, market research, and competitive analysis. Strong strategic thinking and problem-solving skills. Excellent communication and presentation skills. Ability to work independently and collaboratively with cross-functional teams. Familiarity with the Caribbean/Latin American market is a plus. Bachelor's degree in Marketing, Business, Communications, or a related field. To Apply: Please send your resume/CV and portfolio to [email protected] with the subject line "Edghill Consulting: Brand Strategist Application." We are looking to hire ASAP! Equal Opportunity Employer: We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, gender, age, disability, or any other legally protected status. Company Overview:Edghill Consulting Inc. is a business consultancy firm based in Barbados. For over 20 years, we have delivered financial services to over 50 companies across the Caribbean and Florida. Our expertise spans a variety of industries, including luxury hospitality, real estate development, manufacturing, construction, and import distribution. In our commitment to delivering comprehensive solutions to our clients, we have recently launched a marketing consultancy division and are excited to grow this team. Hiring Manager Overview: Hello! My name is Taylor Edghill, and I am the new Head of Marketing at Edghill Consulting Inc. My 8+ year professional journey started in broadcast & digital journalism in Los Angeles, and then evolved into a career in growth marketing in New York City. Now, I am back to my roots. I was born and raised in Barbados and could not be happier to be leading the marketing team at Edghill Consulting Inc. Overall, my goal is to ensure the continued scale of my client’s companies through strategic and data-driven brand strategies and growth marketing. In this role, you’ll be working very closely with me. Whilst experience and expertise are important, I also truly value a person’s attitude, willingness to learn and potential to be a team player. If you are interested in applying, I am very excited to meet you!
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