Manager, Influencer Marketing

About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

This Manager role will report to the Senior Manager of Influencer Marketing to support all influencer marketing-related projects.

Overview:

• Help execute influencer strategies that support overall business and marketing objectives to drive brand awareness and secure online influencer engagements and impressions.
• Assist in managing all evergreen and campaign gifting initiatives including, but not limited to, gift ideation, building processes with operation/ecommerce teams, influencer prospecting, outreach, shipping/hand-delivery coordination, and campaign performance.
• Collaborate with the senior manager in building and carrying out innovative influencer retention tactics.
• Prospect new influencers that align with brand values and new audience goals and assist in managing relationships within rhode’s current influencer network.
• Manage influencer relationships & data within influencer CRM/performance platforms.
• Assist in creative research and project management for influencer mailer development.
• Work closely with the customer service and social media teams to ensure we are responding to influencer inquiries in a timely and appropriate manner.
• Identify talent, negotiate contracts, manage content rights, share final deliverables, track timelines, and report on paid partnership performance.
• Strategically scale rhode’s influencer affiliate program and report on top drivers and overall performance. 
• Assist in analyzing weekly and monthly influencer program performance as it pertains to set KPI’s.
• Surface key learnings from our influencer network to our leadership team.
• Attend events and support experiential projects as needed.
• Co-manage marketing interns to assist on all influencer marketing projects.
• Stay abreast of key industry trends, competitive insights and industry leaders in social media.

Qualifications:

Education:

• Bachelor’s degree in marketing, communications, or related field required.

Work Experience:

• 4+ years of experience in influencer marketing in-house or at an agency.
• Experience project managing gifting campaigns from start to finish.
• Experience managing influencer data, outreach, and performance within influencer marketing platforms.
• Experience with influencer networking and events.

To be successful:

• Strategic mindset with experience leading and executing influencer marketing strategies.
• Strong analytical skills, with the ability to track and measure the success of influencer campaigns.
• Proven ability to negotiate paid collaborations and manage influencer budgets.
• Familiarity with influencer marketing software, Google Sheets/Microsoft Excel, social media platforms, Shopify.
• Deep understanding of social media platforms and the influencer landscapes within each.
• Strong creative and critical thinking skills.
• Exceptional organizational skills and detail-oriented.
• Strong project + time management skills: ability to juggle priorities and multiple projects at once to meet tight deadlines all while meeting quality standards.
• Growth mindset, agile, and ready to innovate and work collaboratively with a small startup team.
• Ability to operate with a high level of discretion.
• Strong writing, editing, and communication skills
• Prior experience in the beauty industry is preferred but not required.

The annual salary for this position is between $80,000 - $100,000, depending on experience and other qualifications of the successful candidate. This role is based out of our headquarters in Los Angeles, CA.