Social Media Associate - Freelance

About the Position

Laurel and Grey is a social-forward digital marketing agency passionate about promoting and protecting the brands and individuals we work with. Founded in 2017 by agency veteran Katy Rutkin, our services include strategy and planning, content creation, paid media, platform management, influencer marketing, and more. Our clients include brands in food and beverage, beauty, education technology, B2B, CPG, healthcare, consumer electronics, and more. 

Laurel and Grey seeks an energetic and creative social media associate to join our growing team. The ideal candidate is a self-starter who can think strategically and maintains a high level of professionalism and attention to detail. A minimum of 2-3 years of experience in social media marketing is preferred. 

While this position is fully remote, we will prioritize candidates who reside in or near Los Angeles. A maximum of 40 hours per month (~10 hours per week) is required. 

Responsibilities include:

• Develop shot lists and creative concepts for video and static images across social media channels including Facebook, Instagram, TikTok, YouTube and LinkedIn. 
• Assist in the creation of monthly social media content calendars, including copywriting and scheduling posts.
• Shoot and produce short-form videos for TikTok, Instagram Reels, and YouTube Shorts. 
• Maintain relationships with social media communities; respond to comments and DMs efficiently while adhering to company communication standards and guidelines. Identify opportunities to engage and share third-party content. 
• Assist with monthly analytics reporting utilizing platforms like Iconosquare and Hootsuite. Identify key learning and put insights into action. 
• Maintain knowledge of each platform's best practices and optimization strategies, including evolving formats and content types.
• Stay current on social media trends and leverage them to increase performance.
• Attend weekly status meetings with Laurel and Grey clients via Zoom. 
• Respond in a timely and professional manner to client-facing emails.